You may have seen this making the rounds: ¶ A typical website visit in 2022 1. Figure out how to decline all but essential cookies 2. Close the support widget asking if I need help 3. Stop the auto-playing video 4. Close the “subscribe to our newsletter” pop-up 5. Try and remember why I came here in the first place — Andy Budd (@andybudd) January 2, 2022 The parallels between good design, good writing, and good user experience are revealing. Writing and design might as well be aspects of the same thing. Which they are.