You may have seen this making the rounds: ¶ A typical website visit in 2022 1. Figure out how to decline all but essential cookies 2. Close the support widget asking if I need help 3. Stop the auto-playing video 4. Close the “subscribe to our newsletter” pop-up 5. Try and remember why I came here in the first place — Andy Budd (@andybudd) January 2, 2022 Update: Here's the 2026 equivalent on Bluesky . The parallels between good design, good writing, and good user experience are revealing. Writing and design might as well be aspects of the same thing. Which they are.