For a Cause

( photo: kalhh )  For grass-roots groups and issues campaigns, you can thrown up a website in a half hour using Blogger, Google's blogging platform.  ¶  It's free, and easy to administer and hand off.

The forms and tropes of traditional news writing might have been made for the internet.  ¶  In a way, they were.  ¶  When I teach newbies about writing for the web, I tell them about leads and the inverted pyramid.

Mission, audience, medium  ¶  If the mission is your starting place, then medium is the bridge to your audience.  ¶  Marry these three and your message will be compelling and true.