Skip to main content

Safe Streets referendum campaign (Better Mass Ave Committee)

A local ballot question sponsored by a Tea Party–style group sought to derail the redesign of Massachusetts Avenue in Arlington, Massachusetts.

Postcard urging a NO vote on a referendum seeking to block the sagfe-street design for Massachusetts Avenue in Arlington
This postcard mailer was the principal outreach piece for the Better Mass Ave campaign.

I set up and managed the website for the Better Mass Ave campaign, and helped to develop print material that included a postcard mailer, lawn signs, and doorknob hangers.

One communications challenge: a No vote (our position) was in favor of going ahead with the project.

  • Here's the website (archived version, some links are now dead).
  • We also used this alternative view generated from the website feed.
  • Here are digital printer's proofs for the postcard mailer. I designed the logo and developed talking points with stakeholders.
  • I also led digital advocacy on a local email list serve that, at the time, was the largest social-media channel for civic engagement in Arlington, with more than 5,000 subscribers.